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Simone Smith is a Caribbean-British Artist based in London, specializing in Illustration and animation and is the sole creator of the brand Simkray.

She graduated from the University of the Arts London with a BA (HONS) in Animation. And shortly after decided to follow her dream and start her own business.

She describes her work as being Blerd-Fantasy as she loves mixing elements of her Jamaican heritage with things that are quirky and magical.