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Simon Batchelar is a marketing mentor and the co-founder of Pallant Digital, the digital marketing agency they have run for 20 years. During that time, they have transformed over 400 small businesses. Drawing on their experience with freelancers and solopreneurs, Simon developed the proven techniques for more ethical marketing in this book.

Previously in audio production, Simon has also worked with some of the world’s biggest brands – including BMW, Ford, Audi, Volvo, IBM, HP, Adobe and GSK – not to mention working on BAFTA and OSCAR award-winning TV series. A career highlight was recording the sound for a documentary, Piano To Zanskar, about an expedition to carry a piano over the Himalayas.