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Richard Buday, FAIA is an architect, writer, educator, and member of the College of Fellows of the American Institute of Architects. He co-founded Buday Wells Architects in 1983, which became Archimage in 1990. The digital arts studio won more than 40 design awards during its 33-year run, from buildings and interiors to short films, broadcast television commercials, illustration and graphics, websites, video games, and other interactive media. Today, Richard is applying lessons learned researching and developing persuasive video games to architecture theory.