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Google Ads is among the most effective ways for businesses to succeed in new audiences, drive sales, and boost online visibility. However, for all those new to system, understanding Google Ads pricing can seem complex. Google Ads conditions a bidding system, where advertisers pay depending on various factors, like competition, ad quality, and targeting preferences. Here, we’ll break up Google Ads pricing, how it works, and just how businesses can optimize costs. How Does Google Ads Pricing Work? Google Ads operates primarily on a pay-per-click (PPC) model, meaning advertisers are charged each time someone clicks on their ad. However, you can find additional payment models depending on ad objectives: CPC (Cost-Per-Click): Advertisers pay each time someone clicks on the ad, often used by search ads and a few display ads. CPM (Cost-Per-Thousand Impressions): Advertisers pay determined by the variety of impressions (views) the ad rece