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Himanshu Sharma is the founder of OptimizeSmart.com, a UK based digital marketing consultancy that specialises in analytics consultation.

Himanshu has more than 15 years' experience in digital analytics and marketing. He helps business owners and marketing professionals generate more sales and ROI by fixing their website tracking issues, helping them understand their customers' true purchase journey, and helping them determine the most effective marketing channels for investment through one-on-one consultation and/or online training programs.

Himanshu is also the author of four best-selling books on analytics and conversion optimisation:

#1 Maths and Stats for Web Analytics and Conversion Optimization
#2 Attribution Modelling in Google Analytics and Beyond
#3 Attribution Modelling in Google Ads and Facebook
#4 Master the Essentials of Email Marketing Analytics

In addition to these books, he has published more than half a dozen ebooks on Google Analytics and Google Tag Manager.