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Alfred Chia, CEO, SingCapital Pte Ltd, a financial advisory firm licensed by the Monetary Authority of Singapore (MAS). Alfred possesses over 30 years of experience in the insurance and financial advisory industries, and is a strong advocate of consumer education and empowerment. He is frequently sought after by the media for his views regarding financial matters affecting the common man and woman, and his desire to share this knowledge has prompted him to author several books spanning a wide variety of topics. These books include 'Mortgage and Grow Rich', 'Grow Rich Singapore Style' and 'Last Wishes: Financial Planning, Will Planning and Funeral Planning in Singapore'. 'Story of the Financial Advisory Industry in Singapore' - published in 2023 - is the latest addition to his stable of books, a book that seeks to inspire the next generation of financial advisers to bear the torch for future generations of advisers.