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I was born and raised in Lima, Peru. When I was 13 years old my family moved to the United States in search of a better life and a better future for me. After attending high school in Upland, California, I moved to South Florida, where I acquired a job as a graphic artist with a local magazine. After months of strong public and corporate acclaim, I witnessed my graphic design turn into an art form of its own. I determined it was time to finally make my hobby, into a business.

In 1997, I founded Digital Fuel Studios, Inc., which is now an internationally recognized graphic design company, with the privilege to have worked with over 450 clients, and work on over 8,500 projects worldwide.

I decided to challenge my artistic abilities and began to explore the world of photography. I started my professional photography business in 2001, and I quickly showed the ability to capture my subject's inner beauty and emotion.